Bridal Madanottsava FW '20

Our Founder and creative director, Vaishali Shadangule draws inspiration from her ability to observe and listen while letting her designs speak for themselves. Born in the small town of Vidisha, Madhya Pradesh, Vaishali realized her passion at a very young age and has been experimenting with hand­woven textiles and their applications for just over two decades. A creative powerhouse, the designer extends her work with textiles to art and design, infusing it with spontaneity and zest.

Since our inception, we have directed our active focus entirely upon modernizing traditional hand-woven textile infrastructure, with belief in its ability to ensure sustainability and lessen its environmental impact. It is our unspoken promise to our artisans and customers alike to continue to use natural resources and create a product of the highest quality. Craftsmanship and design run proudly through the veins of our brand.

Vaishali S primarily believes in the idea of going back to the old, and the 'simpler ways of living'. Our founder's upbringing, coupled with her natural direction towards minimalistic production have become a manual for us to follow. Not an inch of fabric goes to waste within our production unit, and we ensure that by using only materials of the best of quality, we improve garment longevity, and push forward the 20 year old principle of sustainability that we have been carrying forth.

Vaishali S Couture consistently focuses on elevating the status of weavers across the country, empowering and enabling them to make informed choices that progressively and sustainably enrich their lives. Since 2001, Vaishali S has adopted over 3000 families across India, aiming to support them and create a society that will guarantee their livelihood for the years to come. We've also added additional priorities to engage women into our supply chain, and support our own.

In the last decade, we can proudly say that VAISHALI S Couture has become a modern window into the world of Indian luxury craftsmanship. Since 2001, we have explored the Indian states of Assam, West Bengal, Rajasthan, Maharashtra, Madhya Pradesh and Karnataka and rediscovered over 15 different weaving techniques. We wish to continue this journey to discover all the hand­weaving traditions of India and the World.

We at VAISHALI S Couture take pride in the fact that each one of our fabrics is thoughtfully engineered by our creative director. Only through textiles woven by hand we are able to create different intricate motives and patterns. Furthermore, we actively work on cutting down our supply chain to allow our weavers to be paid above the norm and give them respect, personal interaction, and recognition.